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Asheville Grown is committed to strengthening our local economy through businesses that value the people in our community, the health of our environment and the power of collaboration.

Our Mission

Grow a resilient local economy and thriving community, champion the unique character of our region and advocate for prosperity for all.

Get Involved

Become a Member

Membership is free for locally owned and independent businesses. Learn more and sign your business up today.

Purchase a Go Local Card

The Go Local Card gets you access to discounts and special offers at over 425 local businesses, all while benefiting our public schools.

Use the directory to discover participating local businesses. You can also look for our Love Asheville posters and Go Local Card Honored Here decals in windows of locally owned, independent businesses.



Franzi Charen

Founder / Director

In the winter of 2009, Franzi and a group of local business owners from Lexington Avenue started this movement with a handful of poster, stickers and t-shirts. Nine years later, she’s seen its energy and impact grow, synchronously with Asheville’s acclaim. In 2019, she and the dedicated steering committee hope to work closer with policy-makers to further strengthen the local community we love.


Michele Bryan

Writer & Go Local Card Manager

Michele has seamlessly coordinated our public school PTO representatives and local businesses that sell the Go Local Card, helping to grow this program into a nationally unprecedented, self-funded success. She also lends her writing talents to our organization and the businesses and community we represent.

Emma Hutchens

Carrier Pigeon / Procurement Strategist

Emma ships out all our welcome packets and Go Local Cards to you with love. She is our liaison with Mountain BizWorks and will be heading up a procurement strategy with them in 2019.

Steering Committee

Huge, unending thank you's to...

Directory Development & Marketing

The dedicated staff at Mountain Xpress

Member Testimonial Photography

Mountain Xpress courtesy of Green Line Media, LLC
Jennifer Mesk Photography
AM Photography

Website Design & Development


Graphics and Illustration

Jenny Greer Fares at Sound Mind Creative


Melinda and Archie at Graphics Four
Bryan McCollum and the fine team over at Plasticard Locktech, International

Program Concept and Development

Leah Ferguson, former Asheville City Schools’ Board of Directors & former Co-director Asheville City Schools Foundation

And finally...

Thanks to all the dedicated parents and volunteers for our schools’ PTOs and the businesses and locals who believe in our efforts.

This truly takes a village.